Win the new era together

Win the new era together

"Win the new era together" was the motto of the evening event of an international manufacturer of household appliances and consumer electronics, which took place at AXICA on September 2, 2022 as part of the International Consumer Electronics Fair (IFA Berlin) with 160 guests.

Our project manager Martina Göttler had her hands full bringing the various trades for the very elaborate production under one hat. She found the cooperation with the very international teams from the agency, technology and client particularly inspiring.

The various elements of the program were entertainingly interwoven: After the company presentation, Iana Salenko, prima ballerina of the Berlin State Ballet and originally from Ukraine, performed as a show act on the 20-meter-wide, jet-black stage. She and her partner thrilled the audience with an emotional pas de deux from Swan Lake.

The focus of the event was of course the new devices, which were elaborately staged and presented in the darkened auditorium with a 360° projection, followed by the VIP guests Bastian and Ana Schweinsteiger, who were patiently available for photos and autographs.

The AXICA kitchen crew served the intercultural crowd of guests a first-class four-course menu with regional ingredients such as duck, cod, sauerkraut, potatoes and root bacon. Religious dietary requirements, intolerances, and meat and fish alternatives were, of course, taken into account for each course. An approach that has long been part of everyday life for our team.

Photos: AXICA / Johannes Jost



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Christine Jost

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